Profile

BLoyalty Sdn Bhd, a wholly-owned subsidiary of Berjaya Corporation Berhad, owns and manages a customer loyalty program known as BCARD. Aimed at promoting customer loyalty, BCARD is Malaysia’s premier lifestyle and brand-focused reward program, partnering with merchants from various industries and businesses to offer their members an unparalleled value for their lifestyle choices.

BCARD was launched to the public in Klang Valley on 15 December 2010 and subsequently nationwide on 30 September 2011. BCARD is currently available at over 700 stores nationwide.

Known to be the “Card that Keeps On Giving,” the BCARD proposes a win-win situation for both customers and businesses.  Through this win-win spirit, we will continue to seek out like minded partners to be part of this journey to engage and build a long term and mutually beneficial relationship with customers.

To apply, simply visit a participating outlet to find out more, or sign up online. Enquiries can also be made via BCARD Call Centre at 03-2119 2999 or e-mail to enquiry@bcard.com.my